Triple Boost pants for men to make bulge look bigger launched

You know the way women artificially enhance their cleavage by wearing push-up bras? Well, something similar has been created for men. It's the Tripple Boost pants for men which features padding in the crouch area and removable air cookies designed to enhance the appearance of a man's package. (See before and after pic above).

It was created by Ann Summers and comes in black, ivory and red and will be launched on April 1 2014. So from April this year, don't be fooled ladies, that bulge you see may just be a cover for a mini me...lol. But do men really need this?